“GAP? Sold out!” the staffer at the Horticorp vegetable shop at Palayam tells you gleefully. By ‘GAP’ he means the Good Agricultural Practices (GAP)-certified ‘Kerala brand’ organic farm produce, the big attraction at ‘Vishukkani-2017 - this year’s Vishu vegetable market.
The branded organic produce has become a hit with discerning customers who are on the look-out for pesticide-free veggies. “The rush for the GAP-certified vegetables began soon after Chief Minister Pinarayi Vijayan inaugurated Vishukkani-2017 on Tuesday evening.
There was such a heavy rush after the inaugural function. Most of it found takers on Tuesday itself. Whatever was left got sold out by Wednesday morning,” P K Krishnaprasad, who is in charge of the Palayam outlet, said................Read more
Source: The New Indian Express
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