The business of backyard poultry rearing in Poothady village in Kerala’s Wayanad district is acquiring a definite structure, sustainable business model and a recognisable brand name with the adoption of the APCOS model of milk collection and sales for eggs.
Poothady Rural Egg Collection and Marketing Cooperative Society (EGGCOS), as it has come to be called, replicates the Anand Pattern Milk Cooperative Societies. The cooperative venture is an egg collection and marketing system established under the supervision of the veterinary dispensary at Irulam, Wayanad, under the State Department of Animal Husbandry.
The egg collection and marketing programme was launched using the Kudumbashree Mission network. Kudumbashree is Kerala government’s poverty eradication mission to prevent inter-generational transmission of poverty by organising women’s neighbourhood groups for micro, small and medium enterprises. There are 4.1 million women organised under 2.5 lakh SHGs in the State. There are 1.5 lakh women under 10,350 NHGs in Wayanad district............Read more
Source web page: The Hindu