Spirits of the world unite

One of the most valuable characteristics of economic life in Europe is the tremendous importance it gives to local resources, skills and spaces, whether through need or intent.

Geographical labels for specific products, especially wines and spirits, significantly contribute to local economies. Every French or Italian region has at least a few products from the terroir that have become global household names.

Lifestyles, designs, identities of habitats and traditions have been reinvented across ages to suit new consumption habits. The spread of wine consumption for instance, is as much a cultural phenomenon as the result of an outward looking industrial strategy....Read more


Source web page:The Hindu

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