A plateful of steaming idlis tempered with spicy podi, a spoon of paruppu podi mixed with hot rice and ghee... the power of flavours is in the podi details. Four women are spicing up meals for Chennaiites. Started a month ago, their brand Trupti, which means contentment in Tamil, offers sambar podi, idli podi, paruppu podi, ellu (sesame) podi, rasam podi, and porridge powder (made of pearl millet, finger millet (ragi), chana dal, maize and wheat).
On December 14, 2018, mother-daughter duo — Swarna Sundaresan, a homemaker, and Swathi Priyaa, an MSc medical microbiology graduate — conceptualised the idea of the brand. Her sister Sowmia Lakkshme and friend Janani Natarajan managed the marketing end. “Five years back, we prepared an assorted sweet box with traditional delicacies for Deepawali and circulated it among our friends and family. It turned out to be a successful attempt. My mother has been making spice powders for several years now and they’ve been popular through the word of mouth. The powder stays fresh for a few months but not the aroma.Read more
Source web page :New Indian Expresspodi