Women take the lead in rural BPOs


If you thought gender bias was loaded against women in rural areas, it does not seem to reflect atleast in one — rural business processing organizations. In fact, most BPOs in rural India declare that over 60% of their employees are women and in some cases, its even 100%.

The percentage of women in BPOs concentrated in the urban areas is still hovering at around 50%, according to industry estimates. "While in terms of skill-sets and their understanding a task/project, women are as good as men. But women tend to stay on for loyalty sake and are less likely to jump ship," said Ashwanth G, HR manager of Desicrew Solutions, a rural BPO promoted by Ashok Jhunjhunwala of IIT Madras.

In the rural set-up, there are few such other jobs on offer, said Ashwanth to TOI on the sidelines of a national conference on rural BPOs organized by Byrraju Foundation, which operates GramIT, a rural BPO. About 80% of the employees of Desicrew, which is operating in seven villages of Tamil Nadu, are women and it also has two all-women centres. According to Mithun Chittilapilly, director of Vintes, rural boys have more opportunities to go out to cities for better paying jobs, while girls usually stay back in the village because of societal/family reasons, even if they are educated......Read More

 

Source: www.nasscom.in


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