Like most seasoned punters in the recent Bihar elections, Prabhat Prakashan, the Hindi publishing house in Delhi, had hedged its bets. Were Nitish Kumar to win, they'd flood the market with his biography. Ditto for opponent Sushil Modi. Both bios were specially commissioned, 3,000-word booklets priced at Rs 80 for the printed book and Rs 20 for the e-book. You can't think of one without the other now, says Piyush Kumar, director at the 50-year-old company.
Indian language publishers, who were initially skeptical about the viability of e-books, are finally having a change of heart.................Read more
Source: The Times of India