Green are your frames?

As fashion progresses towards going green, this Chennai startup went one step further turning spectacle frames biodegradable. Though there are many options for buying spectacle frames in the market today, an online store TeteWood, deals in a unique product — biodegradable wooden frames. ‘When we heal the earth, we heal ourselves, so why not go green, make a cleaner greener environment and make the Earth a better place for our fellow Earthlings’ reads the company’s motto.

Jayakumar Mamani, (24), CEO, TeteWood, started the company in January 2017. ‘Tete’ stands for Tectonas Texture. He was inspired by a local optical vendor in Karaikudi and that is how it all began. “I am interested in wood and studied a lot about bamboo in Auroville. When I visited Hyderabad, I loved the concept of the wooden house, and wanted to learn more,” he says. “I was always looking forward to creating something innovative that can be used by people on a daily basis. So I thought of making wooden eyewear which is a unique concept in India, and preferred by youngsters,” he says.

The business is helmed from Chennai and Bengaluru. They also ship orders to  Maldives, Kenya and Australia. Most of their products go to retailers and wholesalers, and the stalls at international optical expos paved way for it. Jayakumar does his business online in other websites like Indiamart and TradeIndia.....Read more


Source web page:New Indian Express

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