Ashmeet Kapoor, the firm’s 28-year-old founder, has been influenced by a healthy way of life. After graduating as an engineer from the University of British Columbia, he undertook entrepreneurship studies at Brown University. “I was too young to think about what I wanted to do,” quipped Kapoor when asked about his departure from engineering to agriculture.

ISO liaises with farmer groups through an established network of partner associations. Most of the 3,000 farmers across 10 States engaged with these partners practise organic farming. Generally, farmers who cultivate using generic methods aren’t approached, because there’s a considerable change management process involved. “In organic farming, farmers need to work much harder physically,” he clarifies on this decision................Read more

Source: Business Line