After entering the processed foods and cosmetics segment, yoga guru Baba Ramdev-promoted Patanjali Ayurved is all set to increase competition in the fodder segment in a big way, having bagged a sizeable supply order from dairy brand Amul. 

Yash Pal Arya, head of Patanjali Forage, a division of Patanjali Ayurved, told ET the company has brought a technology from the US to produce corn silage--green fodder derived from corn crop that is known to increase milk yield in cows. The plan, which entails roping in farmers to grow corn, will also help boost the fortunes of farmers, he said. 

The first entity to sign a purchase order with Patanjali is Sabarkantha Dairy, the largest of the 19 milk unions under the Gujarat Cooperative Milk Marketing Federation, which sells its products under the 'Amul' brand. "The technology will help in increasing productivity, which will eventually improve the quality of the product," said RS Patel, Sabarkantha Dairy's deputy gener .. Read more

Source web page: Economic Times