BenQ, the global IT peripherals brand, has been synonymous with displays and projectors in the Indian market.

The company's branding strategy is a combination of aggressive pricing and cutting-edge technology, which has enabled it to quietly reach the number one position in the projector industry in India.

According to FutureSource Consulting, BenQ nabbed 20 per cent of the market share of projectors in the industry in Q2 this year, far ahead of the brand that placed second with a 9 per cent share.

The projector industry in India consists of about 15 brands, some American and a majority of the others from Japan and China........Read More

 Source: Business Line