Domino's Pizza will turn half of its outlets all-vegetarian during the auspicious nine-day Navratri festive period starting early next month in an unprecedented move to draw more customers as the Indian unit of the US pizza giant seeks to recover from its slowest same-store sales growth in almost two years.

Starting October 1for nine days, about 500 Domino's stores across north and central India and parts of the west will stop serving non-vegetarian food, the first time a western-style quick service restaurant (QSR) is converting to a Navratri menu on such a large scale. Food outlets and QSRs typically see dwindling sales during the Navratri period, which ends 21 days before Diwali...............Read more

Source: The Economic Times