Lord of the Cyber Lore


Indian mythology has been retold over generations but Epified, a first-of-its-kind video channel on YouTube, is adding a new twist to it. It has been making the retelling simple yet interesting for modern audience by creating small videos on mythology using whiteboard animation. The scriptwriter of these videos is 33-year-old Vijayendra Mohanty, who feels mythology is one of India’s greatest cultural exports. In its Facebook page, Epified has over a lakh members. On YouTube, it has 40,000 subscribers.

An initiative of Mumbai-based digital video content production house Culture Machine, Epified was started in 2015 to take mythology to the ‘Internet Generation’ through YouTube.

“Epics and their characters never really go out of fashion, though the method of dissemination for these stories changes with time, oral recitation, street theatre, books, comics, TV shows and now digital video. The present generation of Indians is no exception to the trend,” says Mohanty, who is the Story Head at Culture Machine. Epified’s most ardent followers are teenagers and grandparents..............Read more

 

Source: The New Indian Express

 

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