Even in today’s age, when a couple of taps on the phone are all you need to get food at your doorstep, the ‘dabbawalas’ of Mumbai remain legends. The enormously successful business model, marked by highly efficient food delivery to thousands via cycles and suburban trains, has not only been studied by management students, but is also a cultural phenomenon with books and at least one famous recent movie focussing on it.

Chennai Dabbawala as it is called has been launched in the first week of October by L. Deva. Having nil knowledge about the working of the Dabbawalas of Mumbai, Mr. Deva who is the proprietor of Chennai Dabbawala, does not find it a shortcoming in launching the food box delivery in the city.

The Computer Science graduate having had a hand in courier service in Guindy finds food delivery an extension of it. He said Chennai Dabbawala has been launched with the motto: ‘Delivered on time, each time’......Read more

Source web page: The Hindu